Spring 2015 sale reaches new high

Wirruna Spring Bull & Female Sale –  Wednesday, August 26th, 2015

Bouyant Beef market fundamentals and some useful showers of rains helped the Wirruna Spring Sale post a highest ever sale average of $7,671   There was some… Continue reading

Beef Week Field Day – 27th July 2015

Take the opportunity to visit us on Monday 27th July 2015 when we open the gates for the Southern Beef Week Field Day. The day represents a great opportunity to inspect the Wirruna herd, discuss yours and our breeding program and preview the sale bulls and females that are programmed for our Spring Sale on 26th August 2015. Continue reading

Carcass and fertility in demand at 2013 Wirruna spring sale

NSW and Victorian beef producers chasing carcass and fertility helped underpin the Wirruna Poll Herefords spring bull and female sale this week, with prices topping at $11,000. Hosted on-property at Holbrook by the Locke family, the August 28 Helmsman sale drew more than 50 registered seedstock and commercial bidders. Continue reading

Wirruna Winter Newsletter

The last 12 months have been a very busy one for us all at Wirruna Poll Herefords. Both our Spring 2012 and Autumn 2013 sales were among our strongest ever results and I am hearing lots of good stories on how the bulls and sale breeders are performing in clients herds. The common theme being that the bulls keep improving in their new home, not go backwards, as can be the case with over pampered bulls. Long term clients are telling us of good calvings, improving carcase traits and low fuss easy-doing progeny. Continue reading

Selection for Economically Important Traits


The primary objective of a seedstock producer should be to make genetic improvement. Genetic improvement occurs when the average genetic value of the offspring (e.g. the current calves) is higher than the average genetic value of the previous generation… Continue reading

Moving towards a more sustainable beef production system

here is a common theme of beef producers all over the world, to produce beef profitably with high market acceptance and at low cost. Often this needs to be done against a backdrop of declining ‘terms of trade’, which requires continual improvements to the production system in order to remain competitive and sustainable in a world market. Continue reading