Lights, Camera, Action! at Wirruna

It has been all action this week at Wirruna Poll Herefords with the sale preview videos done and up on-line to assist prospective clients do their homework for choosing this year’s bull, prior to their 24th August sale day.

Brandon Sykes of BJS Livestock Photography capturing video footage of a sale heifer. 


Stud principal, Ian Locke commented that the norm was to have some ‘still’ photographs of sale bulls in catalogues, “It was a lot harder to assess the bulls based on a photo, with good photos of a lesser bull, and bad photos of a good bull – it was easy to be thrown off track in your selections”. 

“We began videoing bulls back in 2007.  Initially mailing CDs out with the catalogue, and now with improved internet infrastructure & speed, having those videos available on-line.  Clients often comment that it is far preferred approach to watch a bull move, assess from different angles and see his gait.” 

Wirruna have now clocked up 30 sales, with both Spring & Autumn sales each year, where video footage is available to assist clients in making their selection decisions.  The recent few years of movement restrictions due to COVID19, saw the boom of videoing amongst the seedstock sector.  “Many beef producers looking for new genetics had no choice but to make their selections and operate in a sale remotely, without seeing the animal in the flesh.”, Ian said.  “Along with the explosion of on-line livestock selling platforms, such as AuctionsPlus, there are now many clients comfortable to buy cattle sight unseen – using tools such as BREEDPLAN© performance information, independent structural assessments, and video footage to help make their choices”.

Wirruna will again line-up some of the leading genetics of the Hereford Breed in their Wirruna Spring Bul & Female Sale to be held on 24th August 2022.  Along with 67 two year old bulls, there are also 39 PTIC heifers offered in both individual and group lots.

Seven sires, used over the Wirruna herd are also available in the sale draft.  These include ‘Star Lots’ high muscle sire Ramsay R262 & high marbling sire Roberto R485.

Lot 4- Wirruna Ramsay R262

Lot 6- Wirruna Roberto R485 


Further details on these and other sale bulls, including videos, are available on the Wirruna website, or by contacting Ian Locke.  Inspections welcome by appointment.